stevenunivers:

The history of the “mmm whatcha say/Dear Sister” meme is weirdly fascinating because it wasn’t immediate. The meme is technically a decade old now. The song itself is “Hide and Seek” by Imogen Heap and the “mmm whatcha say” part isn’t the chorus of the song or anything, it’s a bit toward the end of the song. The OC uses this bit in 2005 during the death scene of the main character’s brother (as an attempt to add emotional weight to the scene because really that particular character death didn’t really mean shit). Two years later, SNL decides to parody this specific ‘The OC’ scene, well past it being anything even remotely resembling topical. Then the meme goes kinda dormant again until 2009 when Jason Derulo releases ‘Whatcha Say’ which liberally samples ‘Hide and Seek,’ specifically the “MMM Whatcha Say” bit, which could have only happened if whoever the fuck Jason Derulo’s producer was at the time saw either The OC or the SNL parody and decided that “MMM Whatcha Say” had some value as a hook. “Whatcha Say” hits #1 on the Billboard Hot 100 Chart in November 2009. 6 years later we still use it as a thing to say when people fall down like super hard.